"Cleverness, luck, intuition - they can get you only so far. Marketing for impactreplicable, repeatable impact – requires a marriage of skill, strategy, experience, and science."

— Sean McGinnis
President and Founder

Your journey starts here.

Chart Room Creative works with some of the leading companies in nonprofit and in the field of Leadership Development and Organizational Change.  From program providers, helpers of the world, coaching platforms, assessment gurus, and leader skill champions, we are one of the few marketing services organizations solely dedicated to those companies whose mission is to change the world not by inventing the next best widget, but by helping people.

Chart Room +
Leadership & Nonprofits

Our first client was the Center for Creative Leadership – a global nonprofit dedicated to leadership development. We have continued since that first client (who continues to be a Chart Room Creative client) to support those who help humanity grow and improve.

We have made our primary focus supporting nonprofits, human development organizations and the education industry whose ranks make up greater than 80% of our clients at any given time.  

Our work is focused on marketing, designing for, strategic consulting to and guiding these organizations in their market and branding to voyage onward, grow, and reach their growth and impact goals.

From household names to niche players — we are uniquely experienced in helping those who help others.  If you are mission driven and exist to benefit the growth and development of humankind, we exist to help you succeed and grow.

Approach + Methodology



Our Marketing for Impact approach is proprietary only because of the ways we’ve adapted it to meet the needs of our clients.  In truth, our methodology is based on broadly used, evidence-based training and marketing methodologies that have repeatedly shown to be successful. We call our approach the M(I)Compass – and it’s our consistent method of ensuring marketing for impact that is field-tested, evidence-based, and results-driven.

Our model follows the tried-and-true evidence-based marketing and instructional design’s ADDIE process. We use analysis to inform design, design to guide development, and development to drive implementation – all of which is informed by evaluation at each step along the way.

We include communication internally and with our clients in every step to ensure every move and decision is clear and agreed upon.

And we surround all procedures and steps in our model with our organizational approach to marketing for impact, which demands that our marketing efforts be delivered via a marriage of experience, skill, science, strategy, and creativity to ensure we deliver replicable, repeatable results.

  • Explore the M(I) Compass below to learn more....


All projects and initiatives begin with analysis at Chart Room. From market and competitive research, to learning objectives, target channels and preferences, or KPIs and goal metrics - all successful voyages begin by charting the desired outcomes. Risk and cost is reduced with appropriate analysis.


Like the needle of a Compass Rose, evaluation sits at the center of Chart Room's Marketing for Impact methodology. Evaluation acts as the central waypoint ushering each stage onto the next so that analysis includes lessons learned and critical data points, design flows analysis to which it is integrally linked, development is held to the carefully thought-out design, and implementation meets the criteria established during analysis. Learning and monitoring throughout the marketing design, development and implementation cycle ensures the greatest chances for success and impact.


Once development is complete, and evaluated to ensure the final result is true to design and on target, the product is delivered to the world where customers can gain awareness through it, learners can experience it, or deeper strategy can be executed as a result of it. Implementation takes the product of development that's ready for primetime, and actually airs it. As with all steps of the M(I) Compass, communication is essential to ensure both cost and risk is minimized. And likewise, evaluation is essential to measure the implementation against the key goals, measures and performance indicators identified during analysis. Likewise, any learnings or insights after implementation are baked back into the pie where they become an essential data point during the next analysis to ensure even greater downstream impact from the next initiative.


Once design is complete, evaluated and the plan is communicated and agreed upon between you and the Chart Room team, we dive into development. Here is were our creative skills bring to form those marketing, instructional, or strategic assets that drive market impact. As with all stages of the M(I) compass, communication is essential and ensures the final product stays on target and true to design.


There's a reason why "design" and "plan" are synonyms. Every marketing activity should be enacted only after a thoughtful, analysis-based design is put in place. Whether a visual marketing asset, an instructional tool, a project plan, or a strategic map is needed - design from thoughtful evaluation of an initial analysis is essential to lay the groundwork and ensures rework is held to a minimum. Once a design or plan is mapped, development becomes a clear, understood and agreed-upon next step.

Marketing for Impact

If simply reading a compass resulted in a successful endeavor, there'd be far fewer ships at the bottom of the ocean. We stack the deck by ensuring our methodology is carried out by seasoned professionals, skilled in their fields, and equipped with the latest in neuromarketing and user-based psychology, market trends, and best practices. We pride ourselves on our strategic prowess and our creative approaches to design as well as strategic conundrums - all of which collectively serves the end result: impact. We believe marketing for impact requires experience, skill, science, strategy and creativity working in unison in order to minimize unavoidable storms and buffeting winds, and ensures the greatest possible outcomes for our clients.


We pride ourselves on being a full service marketing and creative partner. If the need is there, we can support you to fulfill it. Regardless of what is called for, you’ll get only the very best, genuine, and phenomenal service and quality that we provide to each and every client without exception. Other agencies may purport the same, but our company DNA ensures we actually live it, breathe it, and make it so for you.


Explore our broad range of services below.

Web Design & Development

We started as a soup-to-nuts marketing services provider, but from our earliest clients to today, we continue to provide web design and development more than any of our other services. This is primarily due to the fact that the value we provide is hard for our competitors to match and, well, we’re really good at it.  We provide a full range of web services including:  

  • Comprehensive Digital Strategy
  • Comprehensive Web Design & Development
  • Digital Asset (Interactive, Video, Photo, and Art) Development
  • Content Marketing, Blogging & Short-form Written Assets
  • Long-Form Case Studies, Reports, and Lead Magnet Assets
  • Social Media/Channel Advertising, Marketing, Monitoring & Support
  • User Experience (UX) Research & Design
  • Search Engine Optimization (SEO), Traffic Intelligence, Metrics, Analytics, & Reporting
  • Search Engine Marketing (SEM) & Display Network Advertising

Brand & Messaging

We use a proprietary method of determining and setting your visual brand identity system that we have honed with dozens of clients and years of market-tested-and-proven success in establishing on-target brand standards. In addition, we offer a broad swath of design services for our clients, including physical assets as well as instructional design and e-learning support.

  • Brand Strategy
  • Logo Design
  • Brand Identity System Development
  • Sales/Marketing Collateral Layout, Design & Print Services
  • Merchandise Design & Fabrication
  • Product, Service, & Location Photography
  • Booth Layout, Design, & Event Marketing
  • Instructional Design and Learning Asset Development

Strategic Services & Research

Our founder is on point for our fractional and/or virtual CMO services, where companies get the benefit of his 20+ years in strategic marketing. In addition, we offer targeted strategic support and strategy development across a broad range of areas including:

  • Virtual CMO/Marketing Director
  • Virtual Marketing Project Management
  • Market & Competitor Research
  • Persona Development & Target Customer Intelligence
  • Customer Journey Mapping & Consultation
  • Client Experience/Satisfaction Mapping & Consultation
  • Marketing Operations Strategy Development & Support
  • Industry, Market & Targeted Customer Research

Promotions & Campaigns

Outside of digital and web, our clients look to us most often for intergrated, multi-channel and advanced promotional marketing campaign support. Some of the many areas in which we assist our clients include:

  • Integrated Marketing Campaign Strategy
  • Cross-Channel Promotions
  • Email and SMS Marketing & Communications
  • Strategic Event Marketing Planning & Support
  • B2B & B2C Targeted Channel Marketing
  • Traditional & Print Advertising
  • Media Planning & Buying (Traditional & New Media)
  • Ad Placement, Monitoring, & Make-Good Management

What Others Say

About Chart Room and Founder, Sean McGinnis

Sean digs deep. When you’re working with him on a project, you know he’s going to uncover a wealth of information and insights to inform the solution. He doesn’t just settle for a brisk Google session followed by banging out a few scattered observations. His office library was a source of envy for me—each book filled with notes and highlights. And finally, the man is a Rembrandt of the white board. I was always dismayed when his kaleidoscopic, multidimensional flowcharts and diagrams had to be unceremoniously erased to make way for the next meeting.

Mike Turner
Creative Director
Red Letter Marketing

Sean has a gift and passion for web design, and it shows in everything he does. He’s got a wonderful right-brain, creative design aesthetic, as well as left-brain, nuts and bolts, pragmatic sensibility. He’s able to communicate the complexities of the web to lay persons, and is personable and responsive in the process. I can’t recommend Sean enough.

Chris Ernst
Chief Learning Officer

Sean is a first rate web strategist and manager. He’s very knowledgeable not only on the technical aspects of the web but has his pulse on current web communications and eCommerce trends. Add to that an incredible work ethic and you have an individual who is a tremendous talent.

Portia Mount
CMO, topcoder | 2x TEDx Speaker | co-author "Kick Some Glass"

Sean is a tireless worker dedicated to setting big goals and achieving them. His customer orientation focuses his energy in the right places while his analytical mind and dedication to measurement ensures he stays on target. He brings energy, a can-do attitude, and a solutions-focus to any challenge we face. Sean is a valued member of the management team and a trusted advisor to me.

Jeff Howard
Vice President, Global Portfolio and Leadership Solutions
Center for Creative Leadership

Literally on any given day, we look to Chart Room Creative to be able to quickly create page mockups for internal clients, switch gears and create landing pages for global campaigns, consult on mobile app development needs, jump on new product or service launches through online exposure, revamp an intranet site, make updates to a global site network with hundreds upon hundreds of pages, and then create microsites for regions in both English and a number of other languages, whether Russian, German, Spanish, Arabic or Chinese.

I can count on my fingers the number of firms or individuals that I could trust to be able to handle any and all of that without missing a beat. I’ve found that few partners are capable of that agility, and it also requires our partner to really ‘get’ our organization – to speak its language and know its products in and out…

Peter Amidon
Director, Marketing Technology & Operations
Center for Creative Leadership

If you want creative action. Sean is your person. Sean is a person you want to get to know if you want help at the intersections of technology, innovation, and business performance. His work on innovations in CCL’s web presence have been a terrific aid to piloting and making happen, new products and services that the world needs to see and play with on the road to full scale production. Through all of my interaction with Sean, I have witnessed service, creativity, and diligent action.

David Magellan Horth
Innovation Leader
Idea Connection Systems

Working with Sean and Chart Room Creative has been a complete game changer for our business! Through his innovative brainstorming sessions and workshops, he was able to fully understand our company and create a logo and complete brand identity that communicates to others exactly who we are and what we stand for. Sean as the owner and the key strategic and creative driver for Chart Room Creative has provided us again and again with work that is innovative, professional and has taken our company to the next level. He designed multiple marketing assets for us to use, both digital and traditional; all of which speak to our targeted audiences. His passion, creativity, and communication style has been contagious and pushed us to think bigger and bolder. He is an incredible resource for our business and we highly recommend him to other agencies looking to create a dynamic brand or refresh the brand they currently have, or to get a stronger foothold in their markets and industry with their existing brand.

Megan Metzger
Megan Metzger Consulting

Privacy Policy

This privacy policy has been compiled to help inform those who are concerned with how their ‘Personally Identifiable Information’ (P.I.I.) is being used online on ChartRoomCreative.com or in association with this site. P.I.I., as described in United States privacy law and information security, is any information that can be used on its own or in combination with other information to identify, contact, or locate a single person, or to identify an individual in context. Please review Chart Room Creative’s privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit ChartRoomCreative.com?

When registering on our site, requesting materials or information, or completing any forms on ChartRoomCreative.com, you may be asked to enter your name, email address, phone number, company/organization details, or other related information to help you with your experience or provide us an avenue to follow-up with information or materials you might request.

When do we collect information?

We collect information from you when you subscribe to emails, newsletters, blog, social updates; when you complete a form or enter information through forms on our site; or when you provide us with feedback on our services.

How do we use your information?

We may use the information we collect from you when you register to download content; sign up for emails, newsletters, blog, or social updates; respond to a survey or marketing communication; surf the website; or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested
  • To improve our website in order to better serve you
  • To administer a contest, promotion, survey or other site feature
  • To send periodic emails regarding our services/blog
  • To follow up with you after correspondence (live chat, email or phone inquiries)

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (only if you allow) that enables the site’s or service provider’s systems to recognize you or your browser, and capture and remember certain information. For instance, we use cookies to help us remember if you’ve previously filled out a form. They are also used to help us understand your preferences based on previous or current site activity, which then helps us to provide you with improved services or provide more/better information later on our site based on topics you find interesting or spend time reviewing. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can constantly improve our site experience to offer better experiences and tools in the future.

We use cookies to:

  • Understand and save preferences for future visits
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.
  • We may also use trusted third-party services that track this information on our behalf to help better understand our users and their preferences in order to provide more content and better experiences aligned with what matters most to them.

Please note that you have total control over cookies. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since every browser is a little different, please refer to your browser’s Help menu to learn the correct way to modify your cookies. And know that if you turn cookies off, it won’t affect your user experience on our site.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties absolutely ANY of your Personally Identifiable Information.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. Consequently, we have no control over and obviously claim no responsibility or liability for the content and activities of these linked sites should you interact or use them outside of our site. When offering these third-party services or products, we make an effort to note that they are not owned exclusively by Chart Room Creative and advise to consult their privacy policies should you wish to use or engage with those products or services. Nonetheless, please know that we always seek to protect the integrity of our site and should we ever suggest or link to a third-party product or service, we enthusiastically request and welcome any feedback you might have about these sites or products.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. Please refer to the following for more information: https://support.google.com/adwordspolicy/answer/1316548?hl=en.

We have, have previously, or intend to have implemented the following:

  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt-out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt-Out Browser add-on.

California Online Privacy Protection Act

The California Online Privacy Protection Act, or CalOPPA, is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. For more information on CalOPPA, please refer to: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the

Users can visit our site anonymously. Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website, and will be placed in a consistently accessible region of our website pages in the footer. Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the pages or page regions specified above.

You will be notified of any Privacy Policy changes by visiting our Privacy Policy page. And you can change your personal information at absolutely any time simply by contacting us.

How does our site handle Do Not Track signals?

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It’s also important to note that we allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We obviously do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices, we will take the following responsive action, should a data breach occur: We will notify you via email within 7 business days. We will work in whatever capacity available to us to address the issue and prevent further breach.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out repercussions for violations.

We absolutely hate spam and consider spammers, besides being exhaustively annoying and a nuisance, to be a base, evil and vile abomination. Yes, that is how much we abhor spam and commit to never, ever spamming you.

That said, we only collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred and only with your explicit acknowledgment and agreement to being contacted in that regard.

To further be in accordance with CANSPAM, we commit and agree to:

  • Never using false or misleading subjects or email addresses
  • Always identify a message as an advertisement in some reasonable way if it is an ad communication
  • Include the main corporate site web address in our communication
  • Monitor third-party email marketing services for compliance, if one is ever used
  • Honor opt-out/unsubscribe requests quickly
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us or follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us via the contact form located at https://www.chartroomcreative.com/contact-us/.

Last Edited on 2020-03-19

Get Started

  • Our process for connecting and learning more about how we can help you is simple – it’ll just a few questions and minutes of your time. Once you complete the form below, you’ll receive a reply and/or call from us typically within 24 hours or less.