Paid Social & Search Ads

Leveraging a data-driven, full-funnel approach with an average 5x return on ad spend across social media platforms & Google.

With organic social reach at an all-time low of 3%, the best way to grow your audience is through Paid Ads.  While Google Search Ads are still a strong option for many businesses, the most popular Paid Ads are social – on Facebook & Instagram in particular.

Whether Meta, Google, LinkedIn, TikTok, or app stores, we leverage a data-driven, full funnel approach with an average 5x return on ad spend across platforms. We devise ad creative, target and nurture audiences, and deliver results in a completely done-for-you fashion. We act as your expert partner, helping you understand every aspect of the online advertising world to make sure you are confident and informed in your investment. Managed ads services typically range from $1500-$2500 monthly, and we’ll tailor custom offerings for your unique cross-platform campaigns and conversion goals.

Ready to start driving more leads and turning your ad spend into profits?

Frequently Asked Questions (FAQs)

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Are Facebook ads worth it?

When done correctly and diligently monitored and adjusted to optimize the ad campaign, Meta advertising (Facebook and Instagram) can yield some of the highest return on ad spend (ROAS) across all your advertising options. We have found that thanks to the specificity of audience targeting and the lower cost of ads compared to other platforms (e.g. LinkedIn), Facebook ads regularly return 5X the ad spend in conversions and sales across both product and service-based businesses. Facebook ads have the additional benefit of creating warm audiences, look-a-like audiences, and leverage existing off-platform data from your own web traffic as well as offline data sources such as customer lists to laser-target your campaign's audience at levels not as easily reached on other platforms. And given the mass of the Facebook userbase compared to every other social platform, the happy benefit is hyper-targeted ads to large audiences at a lower cost.

Regardless of whether your business is B2B or B2C, or whether you are a Fortune 100 corporation or a solopreneur, the upsides of audience growth and actual conversions makes the strongest arguments for Facebook advertising, particularly when compared to other advertising and marketing channels in which lead quality varies and cost is consistently higher. Given how accessible Facebook advertising is for local business with small ad budgets (you can begin advertising with Meta for just dollars a day), we find that Meta advertising is usually an obvious ad channel for nearly any client looking to increase their leads and profits through advertising.

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Which Facebook Ads are most effective?

This can vary based on your campaign goal. Some examples of common goals are brand recognition, lead generation, appointments booked, app downloads, etc. Your campaign goal determines the campaign type - for instance, either “Awareness” or “Engagement”, as well as what type of creative to use - for instance, video works best for some goals, carousel for others.

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Can Facebook Ads target areas?

Absolutely! Location targeting enables you to reach people based on locations parameters such as country, region or city. Facebook.com says, “The location targeting selection you choose will be used to find people living in or recently in the selected location. This helps you reach many people within a specific area during a certain timeframe.”

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How do Facebook Ads Work?

Facebook ads work by targeting users based on their demographics, interests, and online behavior. The more precisely you target your ideal audience, the more successful your campaign will be with a lower CPC (cost-per-click). However, if the audience is too small, your ads won’t perform well and you may not reach your campaign goals. Therefore, you need to be as precise as you can in your targeting, while still keeping your audience size in the ideal range, which depends on type of campaign.

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Will Facebook Ads show on Instagram?

  • Yes! *If* your instagram profile is a professional account and *if* your facebook and instagram pages are linked in your Meta Business Suite. Instagram.com says, “If you manage a Facebook page, you can link an Instagram account to that page to create ads. When you create ads from your page, they can appear on Facebook and Instagram. Before creating ads, you must change your profile to a professional account.”

 

I want to run ads, let's talk!

Ready to take the next step? Or maybe you have a few questions. Send us a note and we’ll be in touch. We’ll provide you with a free, no pressure, no-strings-attached game plan for how to approach your site. Let’s talk.

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