
Work Completed:
Brand Strategy
Logo Development
Brand Identity System Development
Copy Writing & Content Development
Website / Digital Consulting
UX Design & User Interface Design
Graphic Design & Web Design
Web Development
Tools Used:
We consulted with both the publishers and the authors of the book to capture the general feeling and motifs of the book that they wanted to demonstrate with the site. Stark, black and white, with unabashedly bold splashes of red, the site drew elements of the publication both in look and feel, and in it’s tone of content.
With the goal of a simple, fluid experience, we quickly landed on a single-page responsive design concept that allowed easy navigation between sections, and an exploratory user interface that played with varying content layout and content dive-ins to allow the user to control the volume of content on the page.
We started the project with design asset development based on the book’s themes, and moved quickly to wireframes to pin down the general site layout and UI. We then moved to high-fidelity and clickable mockups that the publishers and the authors could explore, engage with, and kick the tires of so-to-speak. It didn’t take long for the authors to be delighted with the experience and ready for development.
Using our standards for development – a mix of dev best practices, evidence-based design, mad skills, and a killer mix of javascript, css, and html, we launched the site in record time, ahead of schedule and well before the book tour and official publication launch.
We couldn’t be more honored to be selected to work on this project for McGraw Hill Education and CCL Press.




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