Search Engine Optimization (SEO)

On-Page, Off-Page, Technical, & Local - SEO solutions that increase traffic for increased profits.

Search Engine Optimization is a set of processes aimed at improving a website’s rankings in search engines. A solid SEO strategy can improve your visibility & as a result, increase conversions & sales. It also builds brand awareness & trust with both current clients & prospective customers.

Over 90% of searches worldwide happen on Google, so that’s where we focus our SEO efforts. With the average internet user conducting three to four searches per day on Google and 46% of all Google searches being local, it’s crucial to optimize your site for the highest rankings possible. Consider this – the average click-through rate for the number one spot on the first page of organic search results is 27% compared to just 2.4% at the number 10 spot. And that’s on page one – less than 1% of searchers click on the second page of Google results.

There are 4 ways to improve your search rankings and we can help you with them all. We offer several different SEO packages that include different combinations of On-Page SEO, Technical SEO, and Local SEO. Pricing for our local SEO services starts at $995, and our standard SEO packages start at $1,475.

Ready to boost your traffic & boost your profits?

Frequently Asked Questions (FAQs)

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Why is SEO important?

Every day, Google users conduct billions of searches, so search engines are often one of the biggest traffic sources to websites. To leverage that traffic’s potential for your business, you need to appear in the top search results for your target keywords. Semrush says, “The correlation is very simple - the higher you rank, the more people will visit your page.”

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How does SEO work?

You publish content on your site, Google bots crawl your site & review pages, Google indexes your page, and if your page meets the ranking criteria, Google will show it in its search results.

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Where do SEO keywords go?

Once you’ve identified the right keywords for your business, you will apply them to your site in the headers, subheaders, meta tags, etc (this is part of Technical SEO) and you will also want to create quality content throughout your site (this is part of On-Page SEO). Some things that are markers of high-quality content are: comprehensiveness, uniqueness, readability, and E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness).

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Can SEO keywords be phrases?

Absolutely! In fact, 14.1% of all keywords are phrased as a question and long-tail keywords make up the vast majority of all Google searches. What is a long-tail keyword? Highly specific search queries, for instance “homemade organic coffee filters” is a long-tail keyword, “coffee filters” is not. For more information about long-tail keywords, you learn more about them from our friends at SEMRush.

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What SEO metrics are important to track?

The Top 10 SEO Metrics that actually matter, reported by our friends at ahrefs.com are:

  1. Organic Traffic
  2. Keyword Rankings
  3. Search Visibility
  4. Traffic Value
  5. Organic traffic conversions
  6. Referring domains
  7. Indexed pages
  8. Index coverage errors
  9. Core Web Vitals
  10. Website Health

FEATURED CASE STUDY: Center for Creative Leadership (CCL) 

[Chart Room Creative] are tireless workers dedicated to setting big goals and achieving them. Their customer orientation focuses their energy in the right places while their analytical minds and dedication to measurement ensures they stay on target. They bring energy, a can-do attitude, and a solutions-focus to any challenge we face. They are a valued member of the management team and a trusted advisor to me.

Jeff Howard

Vice President, CCL Global Portfolio & Leadership Solutions, Center for Creative Leadership (CCL)

I need help with SEO, let's chat.

Ready to take the next step? Or maybe you have a few questions. Send us a note and we’ll be in touch. We’ll provide you with a free, no pressure, no-strings-attached game plan for how to approach your SEO. Let’s talk.

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